Take 15% off and call me in the morning…January 31, 2009
That’s just what the Doctor ordered for San Francisco’s newest (and tallest) luxury condo high rise, The Millennium. Sales haven’t exactly been soaring since the sales center opened in June 2008. The timing of the project is partially to blame, as the economy decidedly got worse as the building was being constructed. This was an unfortunate turn of events for the developer, but they persisted anyway. The other challenge is that the units in the building ain’t cheap. Think $1,000 to $2,500 per square foot, depending on what floor you’re on. The luxury market is a small one, and catering to this crowd is quite the challenge.
So how could the sales team spice things up a bit? Last week they slashed prices across the board, fifteen percent. Since the price cut, seven units have gone into contract including one of the two penthouses on the 59th floor. We’ve taken pictures of the views from up there, so if you’d like to check it out you can click HERE. The developer also honored the 15% discount to all those currently in contract. We think this is a classy move, considering deposits on the units are non-refundable.
To read the full article about the Millennium Tower’s recent success, click HERE. It was published in the San Francisco Business Times.
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